Fidel API release notes
Fidel API release notes

Offers targeted at New Customers only

We’re very happy to announce that we’ve just released a new type of offer, with segmentation, to the Offers Marketplace. The first user segmentation criteria we’re launching is based on a cardholder’s spending recency with a given merchant. This type of offer and the associated reward is only eligible for cardholders that haven’t spent at a merchant for a given timeframe determined by the merchant.

The initial batch of these new offers targeting new customers only are already available on the Offers Marketplace, they are easily identifiable by a yellow ‘New Customers’ tag. Feel free to start adding these offers to your programs!

You can also use the GET endpoint to locate these new offer type which have the data field shown below:


"items": [
            "contentProvider": {
                "customerRecency": {
                    "days": 90,
                    "enabled": true

As these offers with segmentation are only available to a selection of cardholders, in order to understand which cards are eligible for a given offer at a given time you can call our GET{offerId}/cards?segmentation=recency endpoint, with the following segmentation filter ‘?segmentation=recency’. This will return a list of MapIds that will allow you to link back to a specific user profile and manage the visibility of the offer on your UIs.

Screenshot 2022-10-20 at 09.23.36.png

Please keep in mind that with the “New Customer” offers, depending on the length of the recency period, the offers will take some time before you start to see eligible cards. This is because we have to track cards for the duration of the recency period to understand whether they meet the criteria or not.

If you have any questions, suggestions or comments, please reach out to your main point of contact at Fidel API.